I've been working on a project where I'm trying to determine what visual designs resonate the most with users, are easiest to parse, and feel the way we want them to feel. It was a tricky problem, but in the process, I came across a great toolkit by Microsoft that uses reaction cards to gauge whether a design is successfully communicating what it's meant to.
More great resources on this technique:
- Rapid Desirability Testing: A Case Study by Michael Hawley
- Microsoft's Desirability Testing Toolkit (.doc file) by Joey Benedek and Trish Miner, Microsoft Corporation
- Measuring satisfaction: Beyond the usability questionnaire by Dr. David Travis
- Userfocus' Word Choice toolkit (.xls file)