Facebook's Paul Adams talks about designing social experiences

I feel like this talk gave me new tools and great information. He covers:

  • Two fundamental human desires: The desire to be unique and the desire to be connected
  • Humanizing the way we talk about social design. 
  • How the invention and socialization of smartphones is like the invention and socialization of cars.
  • Me, Us, Everyone: a framework for thinking about social design
  • How people interact with each other using grouping,  
  • How humans interact with brands
  • Design tips for designing social experiences
  • Design processes